FanDuel and Turner Sports Agree to Multi-Year Deal
Syncing up almost perfectly with the news that the NBA will return on December 22nd (just in time for the hallowed Christmas Day games)Turner Sports and FanDuel Group announce they've reached a multi-year agreement, making FanDuel the official sportsbook partner for all professional basketball on TNT.
In addition to FanDuel's integration with NBA on TNT, they'll also be featured on Bleacher Report, the top source of sports content for young fans, and their other digital platforms, like B/R Live and the B/R App.
According to Mike Raffensperger, CMO of FanDuel Group, the company plans to elevate the viewing experience for Turner Sports by providing up-to-the-minute betting information, such as odds and analysis, streamed directly into the broadcast during live game action.
NBA on TNT setup for TV tapingRon Chenoy USA TODAY Sports
Will Funk, Executive Vice President, Sports Partnerships and Branded Content, Turner Sports, agreed and added, "NBA fans across TNT and Bleacher Report are responding well to sports betting content. We've already seen this with the TV and digital elements we've designed with FanDuel this past season and are excited to expand our partnership."
FanDuel and Turner Sports worked together in the 2020 NBA Playoffs, which proved to be the beginning of a fruitful relationship for the two companies. Inside the NBA, an Emmy award winning studio show headlined by Charles Barkley, Shaquille O'Neal, Kenny Smith, premiered the FanDuel Sportsbook Odds Board, a segment that centered around a discussion of the odds and public betting percentages on the night's slate of matchups.
.@FanDuel CMO @mraffensperger joined us to talk about the company's new partnership with @Turner Sports.… https://t.co/m5T6xnyF9n— Cheddar🧀 (@Cheddar🧀) 1603230275.0
As the U.S. betting market has expanded to 18 states and the District of Columbia, so has the interest in sports betting nationwide. Turner reported that the "TNT Bets" simulcast of the NBA playoffs, the first foray into providing FanDuel odds to fans, showed tremendous engagement, representing a growth in viewers, who also tuned into the broadcasts longer.
Going forward, that type of extended, locked-in viewership is exactly what Turner Sports wants to garner and, conversely, FanDuel, as the industry-leading online sportsbook, plans to be the one providing the action to those viewers.
Has all this talk gotten you excited about the upcoming season? Well, good news! FanDuel has already posted odds for who'll be the number one pick in the NBA Draft and who'll be the 2021 NBA champions. You can currently bet the odds on favorite, Anthony Edwards, at -210, LaMelo Ball at +280, or James Wiseman at +420.
As of now, the Los Angeles Lakers are favored to defend their NBA title at +360, the Los Angeles Clippers, even after blowing a 3-1 lead, come in next at +480, and the Milwaukee Bucks, certainly on the strength of two-time MVP Giannis Antetokounmpo, are third at +600.